Significant Logos

The adidas logo symbolically speaks to the purpose of the shoe because the thick lines look symbolic of the sport track and the comforting feeling when the shoe elevates as you run. The thickness in the lines could represent the cushion in the shoe. 

The target logo is very self explanatory but very loud. It's actually a target in the center which symbolically means this store is where you can target exactly what you want, and the store has everything to fulfill your needs. 

The twitter bird speaks volumes about the social network and its purpose, which is to allow people to express themselves without apology with short sentences and images. The bird looks like it's looking straight up and singing or excessively talking as many twitter users do. 

The Jordan logo is powerful because it makes everyone feel like wearing the shoe will make them play and feel like Michael Jordan.  

The Puma logo is symbolic of how fast the shoes will make you and how powerful the soles of the shoes are when worn. The image of the puma represents fierce speed! 

Brochure Ideas...

Brochures are the best way to gain insight to a place, thing, or organization. They give you a view that allows you to feel like you’re there and can sometimes definitely persuade you to do something. Brochures can also be very informative and give you all the information you’ll need to know before indulging in something. For this brochure project I’m thinking of different organizations and current issues going on in the world affecting my generations. Very current issue in the black community is police brutality. With the deaths of so many young boys in the past couple years, this could be an underlining theme. The brochures for this class will most likely be heavily informative when done on organizations. 

For one of my brochures I want to do it on the The Alvin Ailey Dance Company and exhibit how amazing African American ballet dancers used dance as their key to expression. Dance was not just them expressing themselves but making a serious statement every time they hit a position or moved a muscle. The Alvin Ailey Dance Company has done a lot for the black community by placing a school in the Manhattan area and letting students apply to attend different programs. They split the programs up seasonal or you could apply to attend the rigorous dance school as a dance major preparing for high school and college. However, there are also summer camps placed in local public schools with Alvin Ailey Dance School staff taking in kids to teach them different types of dance. That is extremely productive and innovative because that’s where students like me who couldn’t afford The Alvin Ailey Dance School would go. The summer camp was free, while the dance school costed lots of money. My brochure would explain the rise of the school, the requirements to attend, the perks of attendance, and what the school offers and the same for the summer camp. We’ll also have the scholarships given to go to the Alvin Ailey Dance School, and lastly it’s connection with the Dance School Of Harlem.

Another brochure idea I have is doing a brochure on my school’s current organization that I’m a part of. The Caribbean Students Organization is an organization that spreads awareness of the Caribbean culture on campus and I’m the Vice President of the organization. In the brochure I would explain when the organization was founded and where and then I would explain the executive board and its positions. The Caribbean Students Organization has many different programs and community service events on campus for students to be a part of. This is how we teach and experience different things from the Caribbean as a group. For example the organization has about 10 signature programs that take place annually, and that’s something that I would go into detail about by explaining each event and it’s purpose. Each Friday of the month the organization holds a general interest meeting where the students invite the public to come and see a prepared display  of information. Whether its a powerpoint, a game, or a skit there’s always an exhibition that has a hidden lesson about the Caribbean. I’d insert pictures from different programs and explain that program and what the moral was when the programs concluded. 

For my last brochure I’m thinking I could do it on Black Lives Matter organization. People know “Black Lives Matter” as a cool saying or slogan but do people really know anything about the organization? So I’m going back to my intro when I mentioned the police brutality and death of African American boys in our community. Black Lives Matter is definitely a place where that is an issue discussed and making a huge difference because the organization desires to know why are only young black boys are being killed for being innocent? Such as Trayvon Martin or Mike Brown. Then of course it’s not just the black boys but the black lives are being taken in general because we can’t forget Sandra Bland. Her death was very controversial due to the fact that she died behind bars. Unfortunately not many people in the public believe her death was a suicide, but that’s what the police would like the public to believe. In this brochure I would give the general biographical information for the organization and a picture of the founder(s). I would definitely have some of my questions asked above on the brochure and I would have pictures of these victims with their stories. I would have the mission statement and the goals the organization wishes to achieve as you get near the end of the brochure and some of it’s current accomplishments. This would possibly be one of my best brochures because there’s so much substance. 

The Good & The Unfortunate

The Good Designs & The Unfortunate Ones

A good business card design looks very similar to the one above. The business card above has a great color scheme going to attract the eye. The business card had great contrast from black background to white text and the other side has a red background to white text. The black background shows the most important thing on the business card, which is his name. Many times people don't pay attention to the name on a business card and they head straight to the information and forget they need to know WHO they're speaking with. The red side of the card shows all the listed contact information,  address, phone, social media accounts, and email. Every way to possibly reach this person is on the card and on the red side which looks like it symbolizes "urgency". The font on the card repeats for the body copy (the contact info) and the font for the name on the black side is different and larger to symbolize that as a heading or "title". This design is professionally appealing to the eye for a business card. On the other hand this business card pretty much has the complete opposite of the above card. This business car is too bland, with no background color pop or anything its just a name on a cream colored card with very limited information as well. The contrast is boring because its the typical black words to white or "off white" background so it looks regular like every other boring sheet of paper and words we see daily. ON this design of business card there's just a name and a title on there and very small at the bottom is information. The information line does swap color and have an olive green background and the words continue as white. This design could use more color, it could use different formatting as well because it looks like a card with just names. This business card looks more like a work name tag. The font could've been better chosen if the card design and background was going to be so bland.

Now we move into Brochures. Here we have a brochure packed with information as they should be, but this one looks over packed with the information. The words look way too close together, the fonts change a little bit as you look through the brochure, but theres no size change in the fonts indicating a change from body to heading text. Also the color contrast in the flyer is very off. This is a light background with too many colors of text on it which makes it difficult to read and understand which text differs from others. The fonts are already too different on the page to understand if any text was more important or stood out more than the others. On the other hand the cruise brochure gives a stunning background for the viewers to look at while reading the text. The text is all black so you'll focus on it as you imagine yourself on the beautiful beach like the people in the background go the brochure. The text identifies itself as "heading" or "subheading" and body text because of the change in font size but not a huge change in front. The brochure split into two parts, which helps the reader see the difference between the title page where you can see a large image of the people and the other side with much smaller text, the background fades and just shows the beach. Each section of text demonstrates what's to be talked about because theres a headline. This design is elite!

Lastly, theres the flyer designs. Both flyers in particular come from two groups on campus at Buffalo State College. The first particular flyer design is a good example of what not to do on a flyer. This flyer gives a title which is is different colors and makes no sense. The background of the flyer is red which is a very poor choice when the font is so many different colors. A lot of the important information is in a dark pink which isn't visible on a bright red background. This makes the viewer have to struggle to see it.  You can't really tell who's giving the event and due to the colors I can't see the location or time it's given.The text fonts never repeat and repetition is needed in a flyer to know body copy from headings and titles. The design is poor enough to wonder was this made as a joke or to actually promote. On the other hand there's a flyer from a different organization that has a great design. The flyer follows the them of the title of the event. The color contrast on the flyer is great because the the background is white but eh center of the flyer has bright pink lines. The "WHO" as in who's giving the event is at the top with their logos, the title id in the center in between the two people which is a unique spot. The location, date, and time are all at the bottom altogether. Different color text from the "who" so you know this is different information you need to know. 

The Ear & The Eye MUST COMBINE!

Communication is perceived differently by everyone, but what makes the true difference is whether or not you truly understand. Typically people respond to visual communication because they believe the ear and the eye go hand in hand. You need one to use the other because with only audio it takes time to visualize what’s being heard. Your visual may not match the visual that was intended to be interpreted. You must listen as well as use your eyes to your advantage and stay attentive. Most respond best to messages delivered through visual communication because it's understood that those messages are best and can deliver good feedback as well. 

In visual communication there are necessary tools needed to successfully communicate messages. The two most important are symbols and images because they both speak a lot louder than words. Images tell a story on its own and that along with audio communication is one of the best ways to get a correct interpretation of your message. For example when Dominos Pizza wants you to buy their special offers they don’t just make radio announcements, they put on commercials with detailed behind the scenes shots of the pizza being made. They put the step by step details of how the pizza is made along with explaining the ingredients and the benefits. Thats the best way to get the message across to the audience that the pizza is worth buying.

Visual communication isn’t only the best way to communicate a message but also the best way to persuade someone. Visual communication works for brands, people, companies, groups, etc. One artist that has great visual communication for her brand is Nicki Minaj. The graphics she uses to sell her products and the way she designs most of her flyers are very enticing. She uses her sex appeal to her advantage most of the time and bright colors to bring out her skin and tight clothes to enhance her shape. The bright colors reflect Nicki Minaj’s bright personality and seeing this ad and thinking of her commercials just makes you want to buy it. The visual images are a huge part of the communication of the advertisement.

Another brand that’s very enticing due to visual communication is the Samsung Galaxy s6 because it’s waterproof. The commercial just explaining that the phone is water proof wouldn’t do much  good. The communication of that message isn’t unclear it’s just unappealing. In the commercial the reason it’s so interesting and persuasive is due to the visual effects in the commercial. The phone is dropped in water at the pool and then dropped in a bowl of cereal at the breakfast table with young children. That’s already appealing to many different audiences and the message is effectively communicated. 

The last great ad that uses visual communication to its advantage is Smirnoff Vodka. The image of amber rose grabs the audiences’ attention and the colors compliment her skin and figure. The vodka looks so classy and smooth sitting in her hand so why not try it?

Visual Communication will remain most effective because it explains more than a person could verbally explain. It allows the viewer to make the interpretation they want and dissect the message based on their own judgements. Visual communication aids verbal communication as some messages may not be delivered in the best way and need a visual to bring all elements under one unified umbrella. The ads exhibit how effective visual communication is and will remain in our world of communications.